Project Overview
This project involved crafting a compelling brand identity, drawing from the insights gathered during our stakeholder discovery sessions. Our brainstorming centered around seeking intriguing correlations between industry jargon and the company's core values, which we identified during these sessions. From our extensive exploration, we decided on two distinct creative paths.
Conceptualisation
The first concept centred around the inherent traits, dynamism, and fluidity of kites as airborne objects.
Our second concept took inspiration from various bird species. Initial pencil sketches served as the groundwork for both concepts, which we later refined using Adobe Illustrator®. Our design process saw us seamlessly blend geometric shapes into our sketches, leading us towards our final vector image. Ultimately, the bird concept emerged as the favored choice.
My Role
I shepherded the project from its inception, beginning with the stakeholder discovery sessions, all the way through to the final output. The final concepts took shape in my sketch journal, where I used traditional pencil sketches to express the initial ideas. This traditional artistry was then transferred into Adobe Illustrator®, where I extracted geometric shapes and outlined the final concept, leading to a powerful visual identity.
