Digital Platform to Support Income Generation at National UK Charity
Background
The agency I was contracted with were set the project of delivering a new digital platform for a UK countryside charity's national and regional network. The objective was to support income generation through a number of key secondary objectives; To educate, inform, inspire and enable users to support charity in financial and non-financial ways; To inspire and enable supporters to advance charity's campaigning and policy work either alone or in collaboration with other organisations; Advise and help users in matters related to protecting the countryside; Serve as a key part of the charity's communications ecosystem, taking users through a journey to deeper engagement and support for online and offline campaigns.
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